# AI Brand Scanner - Brand Perception Analysis

_Last updated: 29 January 2026_

## Definitions

- **AI visibility**: How often and in what context AI assistants mention a brand.
- **Credits**: Usage units billed per action (e.g., scans, generations).

## Breadcrumbs

Citedy > AI > Features > AI Brand Scanner - Brand Perception Analysis

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## What is AI Brand Scanner?

AI Brand Scanner analyzes how AI assistants (ChatGPT, Claude, Gemini, Perplexity, Google SGE, Bing Copilot) perceive and recommend your brand. It provides instant visibility into your brand's AI presence across all major platforms.

## How It Works

### 1. Multi-Platform Query

AI Brand Scanner queries your brand across 6 AI platforms:

- **ChatGPT**: Brand mentions in conversations
- **Claude**: Brand recommendations and comparisons
- **Gemini**: Brand knowledge and context
- **Perplexity**: Brand in search-augmented answers
- **Google SGE**: Brand in AI overviews
- **Bing Copilot**: Brand in search-integrated responses

### 2. Sentiment Analysis

For each platform, it analyzes:

- **Positive Mentions**: Recommendations, praise, endorsements
- **Negative Mentions**: Criticism, complaints, warnings
- **Neutral Mentions**: Factual information, comparisons
- **Context**: How and when your brand is mentioned

### 3. Visibility Scoring

Provides a 0-100 visibility score for each platform:

- **Mention Frequency**: How often your brand appears
- **Context Relevance**: How relevant mentions are to search
- **Recommendation Strength**: How positively AI recommends you
- **Competitive Position**: Compared to competitors

## Dashboard Features

### Overview

- **Total AI Visibility**: Combined score across all platforms
- **Trend Analysis**: Visibility changes over time
- **Competitor Comparison**: See how you stack up
- **Alert System**: Get notified of significant changes

### Platform Breakdown

- **Per-Platform Score**: Visibility on each AI platform
- **Mention Examples**: Real quotes from AI responses
- **Sentiment Breakdown**: Positive/negative/neutral percentages
- **Keyword Analysis**: What search terms trigger your brand

### Competitive Intelligence

- **Competitor Scanning**: Track competitor AI visibility
- **Market Position**: Where you rank among competitors
- **Gap Analysis**: What competitors have that you don't
- **Opportunity Detection**: Where you can improve

## Strategic Value

### AI Search Optimization (AISO)

- **Position Early**: Optimize before AI search dominates
- **Capture Traffic**: Be recommended when users ask AI
- **Brand Authority**: Establish presence in AI responses
- **Competitive Advantage**: Get ahead of competitors in AI search

### Brand Management

- **Reputation Monitoring**: Track how AI perceives your brand
- **Crisis Detection**: Get alerted to negative AI mentions
- **Brand Alignment**: Ensure AI represents your brand accurately
- **Feedback Loop**: Use AI mentions to improve messaging

### Content Strategy

- **Topic Opportunities**: See what content AI associates with your brand
- **Gap Identification**: Find topics where you should be mentioned
- **Content Optimization**: Create content that AI recommends
- **Attribution Tracking**: See which content drives AI mentions

## Credits

| Feature                  | Credits    |
| ------------------------ | ---------- |
| Quick scan (2 platforms) | 5 credits  |
| Full scan (6 platforms)  | 20 credits |
| Competitor comparison    | 25 credits |
| Historical trend report  | 15 credits |

## Use Cases

### Brand Monitoring

- **Reputation Tracking**: Monitor how AI assistants describe your brand
- **Competitive Intelligence**: See AI's perception of competitors
- **Market Position**: Understand your AI search ranking
- **Alert System**: Get notified of reputation changes

### SEO Strategy

- **AI Search Optimization**: Create content AI assistants recommend
- **Content Gaps**: Find topics where you should appear
- **Competitor Analysis**: Learn from competitors' AI presence
- **Trend Identification**: Track AI visibility trends over time

### Marketing Planning

- **Message Testing**: See how AI interprets your brand messaging
- **Positioning Strategy**: Optimize brand positioning for AI search
- **Content Planning**: Prioritize topics that drive AI visibility
- **Attribution Analysis**: See which content performs best in AI responses

## Getting Started

1. Enter your brand name and industry
2. Select platforms to scan (all 6 or subset)
3. Add competitors (optional) for comparison
4. Run initial scan
5. Review visibility dashboard and insights
6. Set up alerts for ongoing monitoring
7. Track trends over time

## Best Practices

### Brand Representation

- **Consistent Messaging**: Ensure brand voice is consistent across content
- **Entity Building**: Create strong brand entities (Wikidata, Wikipedia)
- **Authoritative Sources**: Get mentioned in trusted publications
- **Customer Reviews**: Positive reviews help AI recommendations

### Content Optimization

- **Topic Clusters**: Create comprehensive content on core topics
- **E-E-A-T Signals**: Demonstrate expertise, authoritativeness, trustworthiness
- **Fresh Content**: Regularly publish new, relevant content
- **Cross-Platform Presence**: Maintain presence across multiple platforms

### Monitoring Strategy

- **Regular Scans**: Schedule weekly or monthly scans
- **Competitor Tracking**: Monitor top 3-5 competitors
- **Trend Analysis**: Track visibility changes over time
- **Alert Thresholds**: Set appropriate alert sensitivity

## Integration

AI Brand Scanner integrates with:

- **AI Insights Dashboard**: Comprehensive competitive intelligence
- **Find Enemy Agent**: Automated competitor discovery
- **Blog Autopilot**: Generate content to improve AI visibility
- **Content Gaps**: Identify topics where you should be mentioned

## Related Features

- [AI Insights Dashboard](/ai/features/ai-insights.md) - Unified competitive intelligence
- [Find Enemy Agent](/ai/features/find-enemy.md) - Competitor discovery
- [Content Gaps](/ai/features/content-gaps.md) - Missing content opportunities
- [Blog Autopilot](/ai/features/autopilot.md) - Automated content pipeline

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**Available**: Starter plan and above
**Credit Cost**: 5-25 credits per scan depending on platforms and features