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SEO Migration Checklist
Build a controlled 7/14/30 migration plan with risk scoring, team ownership, KPI baseline checkpoints, and markdown export.
Migration scope input
Risk and blockers
Low risk (18/100)Migration plan from Semrush to Citedy with a low risk profile. Use controlled overlap and KPI-locked rollout waves.
- Keyword set size requires stronger baseline governance.
Hard blockers before rollout
- - No baseline snapshot for clicks, impressions, and indexed URLs.
- - No rollback criteria defined before wave rollout.
- - Tool migration scheduled together with template or IA redesign.
Migration checklist progress
0% completedDays 8-14: Workflow migration and QA
Days 15-30: Controlled rollout and validation
KPI baseline template (7/14/30)
| Metric | Baseline | Day 7 | Day 14 | Day 30 |
|---|---|---|---|---|
| Organic clicks (pilot pages) | Set baseline | Compare trend delta | Confirm stability | Decide full rollout |
| Organic impressions (pilot queries) | Set baseline | Monitor volatility | Trend direction check | Post-rollout checkpoint |
| Indexed pages (pilot set) | Set baseline | Re-crawl coverage | Detect index drops | Confirm parity or gain |
| Crawl depth (money pages) | Set baseline | Navigation validation | Internal link QA | Architecture sign-off |
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